We developed an updated brand and new Shopify website for Maze, resulting in a 42% increase in conversion.
Services
- Identity
- Art Direction
- Packaging
- Website
Maze approached us mid-lockdown in need of some website help and support. With the temporary closure of their three shops their online store had seen a significant increase in revenue and was in need of some attention.
It was decided the best apprach was to completely overhaul their website and at the same time update their brand, collateral and packaging.
Playing on their minimal design language, we simplified their logotype and developed a suite of collateral based on a minimal, typographic narrative. A handful of short sentences were created to sit on numerous touchpoints to help convey and friendly yet playful tone of voice.
Increase in Page Views
Improvement in Conversion Rate
Improvement in Organic Search
“We have been working with the team at Field since mid 2018. Despite being fairly small, their combined skillset far outweighs the sum of their parts. They are reactive to our needs and are always there when we need them.”